Clients and collaborators include

Pentagram, Mother Design, Dinamo, Regular Practice, It’s Nice That, Pangram Pangram, Anyways, The Brand Identity, DesignStudio, OlssonBarbieri, Creative Boom, NaN,  Paul Smith, TYPE01 , Studio Oker, Grilli Type, NaN, Studio Bergini

and more

🍏Writing Selects🍎



Verbal identity and copywriting, 2023
A phenomenal crew of creatives! I was fortunate enough to work with Art&Graft on the tone of voice and copywriting for the motion studio’s rebrand. WORKS BEAUTIFULLY!

Check out Art&Graft.
Written at Regular Practice


Verbal identity, brand positioning, website copy, headlines and product copy, 2021
A very fun project, writing for language learning platform, Howie, where the output was intentionally playful and just the right amount of cheesy.

Check out Howie’s website.
Written at Regular Practice

Paul Smith Foundation🫡

Brand Manifesto, 2021
Working at Anyways Creative, I wrote the manifesto behind Paul’s initiative, as well as the tone of voice and copy for the Foundation’s seasonal content.

Written at Anyways, find out more on their website.

Off Type 👹

Verbal identity, creative and website copy, 2023

Working closely with the founders and type designers behind the project, the copy included abstract, obscure short stories for the ‘Gods’ of the typefaces. 

Check them out for yourself at
Written at Studio Ground Floor

Stereoscope Coffee☕

Verbal identity, creative and packaging copy, 2022
I developed the verbal identity of the brand as well as the creative and packaging copy. This culminated in writing a short story from the perspective of the coffee beans which appeared across all their bags, discussing the role of coffee within the world, its place in the ecosphere, and its part in the West’s colonial history.

You can check it out on their website
Written at OlssønBarbieri


Tone of voice and creative copy, 2021 

Across the story-led luxury soap and oil brand, I got to write poems informed by the legacy and history of its founder, which went on to inform the naming and packaging details.

Check out RP’s case study here
Written at Regular Practice


OOH communications and the launch campaign, 2021

Alongside developing its tone of voice, brand positioning, push notifications and CTAs.

You can find more here.
Written at Regular Practice


Verbal identity and brand positioning for luxury hotelier, 2021

Check out ARC.
Written at Regular Practice


Verbal identity and headlines for the direct-to-door pharmacy, translated into Italian, culminating in a nationwide advertisement campaign. 2022

Check out more here.
Written at Regular Practice


Brand positioning, tone of voice and website copy for the luxury interior design studio. 2021

“Forging a new luxury”

Check out more here.
Written at Regular Practice

GT Ultra⚠️

Website copy for the release of Grilli Type’s latest creation!


👀It’s Nice That👀

Writing freelance with the team since 2020, with over 100 articles to my name. You can check out the pieces below.

Proto-typography: how type is dictated by the surface it’s written on


Is Graphic Design Too Trendy?


Stone lettering and variable fonts: 
What can the future of typography learn from the past?


🙌The Brand Identity🙌

Writer since 2020, over 500+ articles.
You can read more here.

The Finishing Line 

Article series on The Brand Identity, in partnership with Brandpad


How to systemise a brand, featuring Pentagram, How&How and Studio BlackburnHow to create a compelling case study, with Studio Dumbar and Studio NariHow to create successful brand guidelines, with Koto, Barkas and SDGHow to make a brand not boring, with thoughts from Heydays and WedgeHow to manage your portfolio of brands, with North, Matchstic and Gretel

The A Paper

Article series on The Brand Identity, in partnership with Brandpad

Style, Strategy & Story: what role does strategy play within the design process?Publishing, Print & Purpose: what will the future of book and magazine design look like?Business, Balance & Burdens: what does it take to successfully run a graphic design studio?Design, Diversity & Definitions: Tré Seals on inclusion and contrast within the creative industryRules, Relations & Reasons: presenting a manifesto for the graphic design industry to stand by

Anatomy of Creativity

Article series on The Brand Identity, in partnership with Antalis

Can good ideas be planned? We speak to DIA, Regular Practice, Margot Lévêque and more to find outDo good ideas have requirements? We investigate with Two Times Elliott, Vrints-Kolsteren, Porta Rocha and moreWhat’s design without good ideas? We find out with help from Studio Dumbar, PARSONS, Open Practice and more

I love writing! Please get in touch if you are in need of any assistance, or just fancy a chat (-:

Illustration by 💪 Hugo Bilton 💪
Typeface courtesy of Dinamo and ❤️ Fabian Harb ❤️

Harold Bennett

London-based freelance senior writer and designer, specialising in editorial, art direction and identity design, as well as creative copywriting, brand tone of voice and journalism.




Book, Pangram Pangram, 268 pages, 140mm x 212mm
Designed at Studio Ground Floor with Emma Judd.  
450 chunky, hardback, lay-flat, cloth-bound pages of Pangram Pangram goodness! Cataloguing all 32 of the Montreal-based type foundry’s fonts to date, PP32 details all the aesthetics, stats, and styles of each typeface from their extensive collection. 🔆

Available here

The Interviews: Volume Two 

Book, The Brand Identity, 636 pages, 107mm x 180mm
Designed at Studio Ground Floor  
The Interviews: Volume One’s the chonkier, greener sequel 🐛 The new volume consists of 636 pages of interviews with the world’s best designers, studios and type foundries.

Nearly double the page count of Volume One, it contains 62 timeless conversations conducted at @thebrandidentity between 2019–2021; discussing projects, process and practice. It also includes brand-new reflections detailing how each creative has evolved between then and now 🐢

The Interviews: Volume Two has been designed to resemble the construction of a classic autobiography; with a glossy image section sandwiched between text-only pages. In line with its archival nature, the green PVC cover protects the pages of the book, helping to keep the conversations — once online, now tangible — safe from deterioration 🦎

Available here

Here is a lovely interview with The Brand Identity, where we chatted about The Interviews: Volume Two!


Book, in collaboration with George Creese, 36 pages, 210mm x 297mm (A4)
𝓑𝓲𝓽𝓽𝓮𝓻𝓼𝔀𝓮𝓮𝓽 is the physical output of three MFA Curating student’s project investigating and responding to the archive of the iconic Cubitt Gallery 🤝🌹

We designed the publication to separate the archive and the artist responses onto different paper stock, distinct but nestled into each other. The design language was informed by the spontaneous and ‘default’ nature of the archive, its email snippets, candid photography and loose collage🦎

The Process Five 

Book, The Brand Identity, 344 pages, 125mm x 176mm
The Process Five is an exclusive showcase of unused and unseen branding work from ten world-leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes. ⚒️

Coming in at 344 pages, it is the chunkiest and most comprehensive book in the series yet with 571 process works included. 🦺 It features never seen before insights and inspiration from projects by Pentagram, Play, Hugmun, Carla Palette, Resn, Studio Blackburn, Rabbithole, TRiC, Justified Studio and U.I.WD. for clients like OpenAI, Channel 4 and Getty. 💅

Available here

Pilot #2

Magazine, 257mm x 364mm, book block bound by industrial staples.
Designed at Studio Ground Floor  
Big and designed to be ripped apart, Pilot #2 invites its reader to get weird. Working with Pilot’s founder Dagny Tepper, we introduced a brand-spanking-new identity and publication design for PILOT Magazine, collaborating with ABC Dinamo for a bespoke cut of their typeface ABC Social Pilot. 🔨

Available here

The Tiny Book: Volume One 

Book, The Brand Identity, 116 pages, 64mm x 100mm

Designed for The Brand Identity, The Tiny Book: Volume One features forty thoughts from the seventy-six interviews published by The Brand Identity between January and October 2023, compiled into a handy cassette-tape-sized publication. 📕

Available here

Pilot #4

Magazine, 185mm x 260mm, riso-printed, screen-printed and digitally-printed.
Designed at Studio Ground Floor
Choose your own adventure. ⛰️ Exploring the theme of Terra Incognita, the Pilot #4 experiments with notions of exploring, traversing and getting lost 🌐, with double edged wire binding there are a million different ways to read it, oh and there are coordinates instead of page numbers obviously. ☁️

Available here

The Process Four

Book, The Brand Identity, 268 pages, 125mm x 176mm
The Process Four is an exclusive showcase of unused and unseen branding work from ten leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes. 🪑

Available here

Pickles Knitwear

Identity, Handmade in London.
Brand identity for London-based, hand-crafted knitwear brand PICKLES! Diatype Rounded and Walter courtesy of Dinamo.

Personal Effects

T-Shirt and poem.
Designed at Studio Lowrie
Simplicity-first menswear brand Personal Effects approached Studio Lowrie to ‘busy-up’ a tee, screen-printed back, front, and sleeves, featuring a poem written to celebrate collaboration.

Shape of Words 

Book, self-published, 294 pages, 110mm x 150mm
Designed at Studio Ground Floor with Emma Judd.  
Shape of Words is a collection of 30 brilliant contemporary practitioner’s thoughts, imaginings, tweets and observations, reflecting on the issues and ideas that are shaping designing and making today.

Edited by the wonderful Open Practice 🌞

Available here

Rapha x Tour de France

Poster, 594 x 841 mm, Screen-printed on Colorplan.
Designed at Studio Lowrie
Designed for Rapha and featured at the Brewer Street store in Soho to celebrate 2021’s le Tour de France. Starring alongside a number of other practices – such as Paul Smith, Actual Source, Soft Power and more – each studio was given a decade to celebrate, with ours being the 1930’s. 

We chose to celebrate a 20th Century underdog, cyclist Charles Pélissier, who finished second place at the Tour De France...7 times, and in 1930 he set a record which he still holds to this day; winning 8 of the stages during the single tour.

The Interviews: Volume One

Book, The Brand Identity, 344 pages, 107mm x 180mm
Designed at Studio Ground Floor
The Interviews: Volume One documents The Brand Identity’s first 57 interviews with designers and studios from all around the world; including the original conversation as well as a new reflection on how their work, process and practice has evolved.

Featuring interviews from 2015-2018 with COLLINS, DesignStudio, Vrints-Kolsteren, DIA, Fuzzco, Spin, PORTO ROCHA and many more, the book also includes four new interviews with Actual Source, SocioDesign, StudioSmall and Soft Power.

In line with its archival nature, it is wrapped in a removable transparent PVC jacket in an attempt to further the lifespan of the book as well as the interviews found within. 🏏

Available here

Typeone Magazine

Magazine, The Brand Identity, 136 pages per issue, 220mm x 297mm
Designed at Studio Ground Floor
We at Studio Ground Floor have been art directing and designing TYPEONE, a bi-annual magazine dedicated to contemporary typography. Responding to each issue’s specific theme, the editorial for each edition is uniquely designed.

***Full archive of every TYPEONE issue incoming. If you’re interested in seeing the whole catalogue, reach out and I can drop them by! 📮***

Exale Brewery

Brand identity.
Illustrations by Inga Ziemele
Alongside illustrative powerhouse Inga Ziemele, we had the opportunity to craft the identity, can and packaging design for craft brewery brand Exale, rolled out across their taprooms, kes, bar mats and everything in between. So. Much. Fun! 

ME Print

Brand identity.
Designed at Studio Lowrie
As part of the design team at Studio Lowrie, we rebranded UK-based printers ME PRINT, embracing the founder’s earnest, no-bullshit approach to business.

Chalet Girl is a typefaCe designed bY HaRrY ‘BenNetT & engineered by Jack Niblett.

Chalet Girl

Font Engineering by Jack Niblett
If you fancy having a play around with Chalet Girl, or using it for a project, drop us an email!

Chalet Girl is featured in New Aesthetic 3, if you’re interested in seening more!


Visual identity and monogram.
Designed at Studio Lowrie
Created at Studio Lowrie, under Creative Director Mike White, we created the brand identity for the luxury Parisian shoe brand Ghazal.

Cuozzo Flemming

Brand identity.
Designed at Delivered By Post
Identity design for London-based architects CUOZZO FLEMING, capturing a youthful energy alongside a timeline style.

Planet Underdog

Brand identity.
Designed at Studio Lowrie
Brand identity and packaging design for eco-friendly and ethically-minded dog-poo-bag-brand Planet Underdog.

BOOKS AND BRANDS BABY! Woooo let’s go!