Harold Bennett




London-based freelance senior writer and designer, specialising in editorial, art direction and identity design, as well as creative copywriting, brand tone of voice and journalism.

harold__bennett
hb@haroldbennett.co.uk


🍏Writing Selects🍎


(Brand)



Art&Graft✏️

Verbal identity and copywriting, 2023
A phenomenal crew of creatives! I was fortunate enough to work with Art&Graft on the tone of voice and copywriting for the motion studio’s rebrand. WORKS BEAUTIFULLY!

Check out Art&Graft.
Written at Regular Practice















Howie🌐

Verbal identity, brand positioning, website copy, headlines and product copy, 2021
A very fun project, writing for language learning platform, Howie, where the output was intentionally playful and just the right amount of cheesy.

Check out Howie’s website.
Written at Regular Practice

Paul Smith Foundation🫡

Brand Manifesto, 2021
Working at Anyways Creative, I wrote the manifesto behind Paul’s initiative, as well as the tone of voice and copy for the Foundation’s seasonal content.

Written at Anyways, find out more on their website.


Off Type 👹

Verbal identity, creative and website copy, 2023

Working closely with the founders and type designers behind the project, the copy included abstract, obscure short stories for the ‘Gods’ of the typefaces. 

Check them out for yourself at off-type.com.
Written at Studio Ground Floor






Stereoscope Coffee☕

Verbal identity, creative and packaging copy, 2022
 
I developed the verbal identity of the brand as well as the creative and packaging copy. This culminated in writing a short story from the perspective of the coffee beans which appeared across all their bags, discussing the role of coffee within the world, its place in the ecosphere, and its part in the West’s colonial history.

You can check it out on their website
.
Written at OlssønBarbieri

Herbowski🪆

Tone of voice and creative copy, 2021 

Across the story-led luxury soap and oil brand, I got to write poems informed by the legacy and history of its founder, which went on to inform the naming and packaging details.

Check out RP’s case study here
.
Written at Regular Practice

Step🍳

OOH communications and the launch campaign, 2021

Alongside developing its tone of voice, brand positioning, push notifications and CTAs.

You can find more here.
Written at Regular Practice

Arc🛎️

Verbal identity and brand positioning for luxury hotelier, 2021

Check out ARC.
Written at Regular Practice

1000Farmacie💊

Verbal identity and headlines for the direct-to-door pharmacy, translated into Italian, culminating in a nationwide advertisement campaign. 2022

Check out more here.
Written at Regular Practice

Elicyon💎

Brand positioning, tone of voice and website copy for the luxury interior design studio. 2021

“Forging a new luxury”

Check out more here.
Written at Regular Practice

GT Ultra⚠️

Website copy for the release of Grilli Type’s latest creation!






(Editorial)



👀It’s Nice That👀

Writing freelance with the team since 2020, with over 100 articles to my name. You can check out the pieces below.

Proto-typography: how type is dictated by the surface it’s written on

2024




Is Graphic Design Too Trendy?

2021

Stone lettering and variable fonts: 
What can the future of typography learn from the past?

2020




🙌The Brand Identity🙌

Writer since 2020, over 500+ articles.
You can read more here.



The Finishing Line 

Article series on The Brand Identity, in partnership with Brandpad

2021




How to systemise a brand, featuring Pentagram, How&How and Studio BlackburnHow to create a compelling case study, with Studio Dumbar and Studio NariHow to create successful brand guidelines, with Koto, Barkas and SDGHow to make a brand not boring, with thoughts from Heydays and WedgeHow to manage your portfolio of brands, with North, Matchstic and Gretel


The A Paper

Article series on The Brand Identity, in partnership with Brandpad
2021




Style, Strategy & Story: what role does strategy play within the design process?Publishing, Print & Purpose: what will the future of book and magazine design look like?Business, Balance & Burdens: what does it take to successfully run a graphic design studio?Design, Diversity & Definitions: Tré Seals on inclusion and contrast within the creative industryRules, Relations & Reasons: presenting a manifesto for the graphic design industry to stand by




Anatomy of Creativity

Article series on The Brand Identity, in partnership with Antalis
2020


Can good ideas be planned? We speak to DIA, Regular Practice, Margot Lévêque and more to find outDo good ideas have requirements? We investigate with Two Times Elliott, Vrints-Kolsteren, Porta Rocha and moreWhat’s design without good ideas? We find out with help from Studio Dumbar, PARSONS, Open Practice and more




I love writing! Please get in touch if you are in need of any assistance, or just fancy a chat (-:


@harold__bennett.co.uk
hb@haroldbennett.co.uk

Illustration by 💪 Hugo Bilton 💪
Typeface courtesy of Dinamo and ❤️ Fabian Harb ❤️