Pentagram, Mother Design, Dinamo, Regular Practice, It’s Nice That, No Agency, Grilli Type, Pangram Pangram, OMI, Alex Hunting Studio, Studio Foxall, Anyways, The Brand Identity, DesignStudio, ØlssonBarbieri, Creative Boom, NaN, Paul Smith, TYPE01, Studio Oker, Vanderbrand, Pizza Express, Lucky Dip, Studio Bergini and more
and moreand more!
🍏Writing Selects🍎
GT Standard🖍️
Copywriting, 2025⚠️ Setting the new Standard ⚠️
The matter-of-fact tone of the copy sought to match the character of the typeface itself 🧩
Check it out 🔡 gt-standard.com 🔢
Tails🦴
Verbal identity and copywriting, 2024Written at Mother Design
Amazing illustrations by Lucia Vinti!
Burnaby Lake🏕️
Verbal identity and copywriting, 2024Written at Vanderbrand
Art&Graft✏️
Verbal identity and copywriting, 2023Check out Art&Graft.
Written at Regular Practice
OMI🛰️
Tone of voice, positioning and website copy, 2024Check out OMI’s website.
Nader Gammas💡
Verbal identity and copywriting, 2024Written at Alex Hunting Studio
Vanderbrand🇨🇦
Tone of voice and website copy, 2024Check out Vanderbrand’s website
Howie🌐
Verbal identity, brand positioning, website copy, headlines and product copy, 2021Check out Howie’s website.
Written at Regular Practice
*ouch*🍔
Copywriting and product lines, 2024Written at Studio Oker
JIDU🚗
Tone of voice and copywriting, 2024Written at Studio Oker
Paul Smith Foundation🫡
Brand Manifesto, 2021Written at Anyways, find out more on their website.
Off Type 👹
Verbal identity, creative and website copy, 2023Working closely with the founders and type designers behind the project, the copy included abstract, obscure short stories for the ‘Gods’ of the typefaces.
Check them out for yourself at off-type.com.
Written at Studio Ground Floor
Stereoscope Coffee☕
Verbal identity, creative and packaging copy, 2022You can check it out on their website.
Written at OlssønBarbieri
Herbowski🪆
Tone of voice and creative copy, 2021Check out RP’s case study here.
Written at Regular Practice
Step🍳
OOH communications and the launch campaign, 2021You can find more here.
Written at Regular Practice
Arc🛎️
Verbal identity and brand positioning for luxury hotelier, 2021Check out ARC.
Written at Regular Practice
1000Farmacie💊
Verbal identity and headlines for the direct-to-door pharmacy, translated into Italian, culminating in a nationwide advertisement campaign. 2022Check out more here.
Written at Regular Practice
Elicyon💎
Brand positioning, tone of voice and website copy for the luxury interior design studio. 2021“Forging a new luxury”
Check out more here.
Written at Regular Practic
GT Ultra⚠️
Website copy for the release of Grilli Type’s latest creation!👀It’s Nice That👀
Writing freelance with the team since 2020, with over 100 articles to my name. You can check out the pieces below.Proto-typography: how type is dictated by the surface it’s written on
2024Is Graphic Design Too Trendy?
2021Stone lettering and variable fonts:
What can the future of typography learn from the past?
2020🙌The Brand Identity🙌
Writer since 2020, over 500+ articles. You can read more here.
The Finishing Line
Article series on The Brand Identity, in partnership with Brandpad2021
The A Paper
Article series on The Brand Identity, in partnership with Brandpad2021
Anatomy of Creativity
Article series on The Brand Identity, in partnership with Antalis2020
I love writing! Please get in touch if you are in need of any assistance, or just fancy a chat (-:
@harold__bennett.co.uk
hb@haroldbennett.co.uk
Illustration by 💪 Hugo Bilton 💪
Typeface courtesy of Dinamo and ❤️ Fabian Harb ❤️